Mimi said, “It’s not something that happens in the modeling industry anymore, really. “Of course I’m gonna keep doing it,” he told us with a smile. And Lucky shows them his love by organizing spontaneous fan meet-ups in the cities he visits. Lucky has two million followers on Instagram and legions of fans around the world called Lucky Charms. The Justin Bieber and One Direction of male models.
Lucky has a really interesting and beautiful face… We connected immediately, he’s quirky, he’s funny.” We took the live, the spontaneity, the organic quality of how you shoot editorial and we applied it to shooting Lucky. What was great is I got to explore and play and as a photographer it’s always a dream to (have) so much freedom and to convert it into a campaign. “I’m Asian-American and I’m very Asian proud and when an Asian brand contacts me, I’m always so proud to step up and say yes, I wanna do it. You wouldn’t say no.”īehind the camera was Yu Tsai, photographer, former America’s Next Top Model mentor and the new creative director of Asia’s Next Top Model, who was working with both Penshoppe and Lucky for the first time. And I didn’t know they were going to be so cool on set. When we asked why he said yes to Penshoppe, Lucky said, “Have you ever seen their clothes? They’re amazing. “2016 is going to be big for Penshoppe,” said Jeff Bascon. I think people aren’t used to that anymore.” INTRODUCING Lucky as their newest ambassador is just the first of many surprises Penshoppe has for its fans. He’s elegant but he’s young and he has good manners and it’s refreshing. He is like a vintage old-school celebrity in the sense that he loves his fans, he spends time with them and he’s kind of just a classic guy. Lucky’s agent Mimi Yapor said, “I think Lucky Blue is a total throwback.
He is also the drummer of The Atomics, the band he started with his siblings. He has done campaigns with Tom Ford, Calvin Klein, Tommy Hilfiger, Philipp Plein, among others. Lucky has walked the runways of Balmain, Fendi, Jeremy Scott, Marc by Marc Jacobs, Bottega Veneta, Michael Kors, Moschino, Emporio Armani, Ralph Lauren, Roberto Cavalli, Salvatore Ferragamo, Tom Ford, Versace. This guy is the true meaning of effortlessly cool,” said Jeff Bascon, Penshoppe brand director. “Lucky imbibes everything Penshoppe stands for-fashion, music and that youthful energy. He is the brand’s newest face, joining the stellar lineup of Kendall Jenner, Sean O’Pry and Sandara Park.
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